Voog: Proinno — a brand name that emphasizes design. But there’s much more to it, right?
Jani: Sure, without a doubt! We do focus on design, but our approach and mission go beyond the simple meaning of the word “design.” For us, design is the whole concept, not just nice packages or neat-looking business cards.
We focus on the core processes of a business and how the design can serve the clients and employees of the company. Design has to go hand-in-hand with the inner and outer communication of the company, leading to higher grounds and more efficient processes. Turning one’s focus on design can result in major changes but it’s all about getting the best results.
Voog: Proinno started using Edicy — Voog’s predecessor — more than four years ago. How did you come across it?
Jani: We were looking for a good platform to provide simple, customizable, and cost-effective websites for our clients. From the start, we understood the need for simple websites with unique looks, but they also had to come with an easily managed user interface. And trust me — we tried many CMSs before winding up with a good one.We actually heard on the grapevine that there’s a website builder we should check out. As a designer, I saw the potential right away, and this was the platform we had been looking for for a long time.
Voog: What were the biggest pros and cons with Voog for you in the beginning?
Jani: Well, this takes us back to the design part. Our goal is to provide simple yet impressive websites for our clients in a way that supports their brand and internal processes. They have to be able to keep their sites updated with absolute ease so that they can focus on serving their clients, not raging about their own website and CMS.Voog gives us total freedom to design whatever we feel like. It’s also very flexible when it comes to exploring more techy parts of the functionality, but we do not have to worry about any add-ons as such since everything is already built-in. It’s modern and in constant development — not much more to ask from a CMS.
On the other hand, clients have the same sort of freedom, and this has caused some problems from time to time. But at least they are playing with their sites, and that’s why they can. It’s easy and it’s great fun!
Voog: Over the past four years, our website builder has grown quite a bit. Has it made your work with websites any easier or better?
Jani: Definitely. It’s been making our job easier since day one. Today, we can create amazing things with Voog, and clients are really surprised that they have full control over the elements and structure of their sites. The best comment I have heard was, and I quote: “This is the way things should work!” This is when you know you’re on the right path and heading in the right direction.
Voog: Clients tend to ask for solutions they’ve already used or heard about. Have you seen any reluctance when pitching Voog (probably not a very well-known CMS) to your clients?
Jani: I am a bit surprised, but there haven’t been many doubts about Voog. We are already using it on a great number of websites. Showcasing our previous works and how Voog is turning them into a fully functioning package has always done the trick and convinced the client enough.Voog: There has been some chatter lately about developers and project leaders taking responsibility for which platform their clients use. With that in mind, how do you decide which CMS to recommend to your clients?
Jani: Indeed, I agree. Developers need to be able to decide on the right platform for their clients and step it up at the right time. You can’t hit nails with a screwdriver, and it’s a waste of time if you try to do so. If a client wants you to take care of that part of their business, then they also trust that you really know what is best for them.This takes us back to the design again. We want to reshape our clients’ work and processes to be more efficient. For that, we need tools that enable customization and run smoothly before we can recommend them to our clients.
Voog: Although hundreds of website builders are available, you’ve stayed with us. What are the main reasons for that?
Jani: We do use other platforms, too, but Voog has been the one we use for most of our clients. It’s just the easiest and most flexible website builder for us and for our clients.Get in touch with the Proinno Design team
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